Tamweel… puts another one to bed!

It’s time to spill the beans on our latest deal; advising MORI – a babywear, children’s clothing & lifestyle brand, that’s blazing it up with a multimillion pound fundraise.

MORI stands out from the crowd due to its unique, innovative and sustainable fabrics. It’s best known for its signature sleepsuits; selling babywear and children’s clothing that is cherished by parents and loved by little people worldwide. It’s a premium brand that has knockout reviews, is stocked in more than 30 countries and has in excess of 275,000 loyal customers. It has been cited by Vogue as “Purveyor of some of the softest childrenswear on the market” and has a strong celebrity following including A-Listers such as Kim Kardashian.

Tamweel advised MORI on its latest fundraise, backed by its existing investors and led by Guinness Asset Management. Capital raised will go towards cooking up new products, bigging up the MORI brand, growing its sales channels and conquering the US market.

Adam Spencer, co-founder of Tamweel, says: “Having the opportunity to work with brands that you have a real passion for is one of the best things about working in the Consumer sector – and MORI is one of those brands. It’s shaking up a busy field and is poised to become a household name. It’s also a brand that my fussy, young daughter loves. We’re pleased to have played a small part in MORI’s journey as they set their sights on global growth.”

MORI Founder & CEO, Akin Onal said: “Tamweel’s advice was always thoughtful, never boiler-plate, and as a B Corp they understood and were aligned with our brand values and mission. Having grown MORI over 8 years from a driven start-up to a disruptive scale up I am excited for the next stage of growth.”