Challenger Chats is back with another deep dive into the world of game-changing brands! This time, we sit down with Stephen Grocutt, founder of Cornish Bakery, one of the UK’s fastest-growing bakery coffee shop brands.
With a firm belief that “Bakery is the new Coffee Shop”, Steve has built a business that has redefined what a bakery is, does and can be. From its humble beginnings in Mevagissey, Cornish Bakery is growing fast with a current estate of 66 stores, in bustling tourist hotspots, charming market towns, and vibrant city centres across the country. Its formula? Authenticity, quality, and a deep understanding of what today’s customers want.
Steve shares his journey – his bold vision, the lessons learned along the way, and what it takes to build a standout hospitality brand. In this episode we explore:
– The origins of Cornish Bakery and what inspired Steve to start
– The challenges of scaling while maintaining quality and culture
– The secret ingredient behind Cornish Bakery’s success
– How he transitioned from ‘Founder CEO’ to ‘Founder Investor’
– What’s next for the brand and its continued expansion
If you’re passionate about entrepreneurship, hospitality, or simply love a great founder story, then get your headsets on and tune in!
Stream via your favourite podcast app below, or click on the embedded player if you can’t wait to listen!


