Adam is a highly experienced deal doer, having spent 15 years advising founders of and investors in UK mid-market challenger brands.

Before joining Tamweel Adam was a deal leader in RSM’s M&A and Private Equity team based in London. He has spent his career advising  shareholders of mid-market businesses on how best to realise value or raise capital from strategic buyers and private equity investors. Adam has worked with challenger brands across a wide range of consumer verticals, from Swingers (competitive socialising pioneer), through to Direct Ferries (online travel leader) and Benugo (great coffee & food). He is passionate about meeting and supporting inspiring entrepreneurs, and understanding exactly what makes great brands tick.